Why this white paper
It’s a complex world out there for all marketers and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. How do you know which tactics work? Can you predict what will happen? Can you optimize your budget to reflect the best possible outcomes? The answer is yes—with marketing mix modeling.
Here is what will be covered
- How to measure which activities cause the greatest impact
- How to determine the relationships between different marketing tactics
- How to predict what happens if you change your marketing mix