Why this white paper
In this paper, we’ll explore the intersection of old and new revenue management techniques as it relates to the CPG industry. We’ll discuss the challenges with traditional methods of managing data, take a dive into the latest approaches to be implemented in revenue management, and discuss the exciting paradigm shift happening across the CPG industry today.
Here is what will be covered
- What are the biggest drivers of revenue growth, and how to maximize their effectiveness
- How to go deeper into the data to pull more structured value out of it
- Why companies should develop in-house insights automation capabilities, rather than export the process