White Paper: Getting ready to optimize
your marketing portfolio

Why this white paper?

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important, but it’s also harder. There are many things to consider and tweak to get more out of your marketing budget.

Here is what will be covered in this White Paper:

• 10 tips for successfully optimizing your marketing portfolio
• How to prepare your company for conducting insightful analysis
• How not to miss the impact of any underlying business issues