White Paper: Marketing Mix Modeling for Hospitals and Healthcare Professionals

Why this white paper?

Marketers across a wide range of industries are leveraging techniques that quantify the business impact of marketing, ScanmarQED is bringing this capability to hospitals. By adopting marketing mix modeling, your marketing and analytics teams will better understand the impact of both digital and traditional marketing spend, providing justification for marketing budgets and leading to more efficient plans.

Here is what will be covered in this White Paper:

• The need for marketing measurement in today's healthcare market
• How can hospitals apply Marketing Mix Modeling
• Example of Marketing Mix Modeling output for Hospitals and Healthcare Professionals