White Paper: How to set your marketing budget and how to spend it

Why this white paper?

In order to improve marketing effectiveness, it is important for marketers to decide how much marketing money to spend and where best to allocate that spend to get the best return. The problem seems simple but there is much confusion about the best solution.

Here is what will be covered in this White Paper:

• How to determine the optimal marketing budget
• More insights about response curves
• How to allocate your budget to different activities