White Paper: Google Trends as a Data Source for Marketing Analytics
Why this white paper?
How can marketers know what is trending? Instinct may play a part, but they can only truly know through the analysis of data.
Obtaining structured data from around the world is expensive, but Google Trends provides just that and costs absolutely nothing. You get access to structured insights from search behavior and to how search volumes change over time. So how can marketing analysts use this data source?
Here is what will be covered:
- The introduction to Google Trends
- How to use Google Trends for marketing analytics