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Can marketers learn from online gaming platforms?

White Paper

Why this white paper?

Today’s marketers are blessed with something the more mature marketing professional often lacks - the ability and experience to instinctively collaborate in virtual teams, cross-country, cross-discipline with people in and out of their organization. What do games have to do with it? Can companies base their collaboration platforms on how gaming is set up?

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Here is what will be covered in this White Paper:

  • What the benefits of modern collaboration platforms are
  • Minimal requirements for a marketing collaboration platform
  • How to set up a marketing collaboration platform with the proper use of technology