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Reclaim Market Share by Focusing on the Right Revenue Levers
White paper
Why this white paper?
- If your brand loses 2 points in distribution, what’s the real cost in euros?
- If your promo price dips below the market average, how much revenue did it actually erode?
This white paper answers those questions and shows you how to reclaim that value.
When revenue drops, most teams turn to familiar tools: growth indices, brand-only driver analysis, or SWOT matrices. But these methods often miss the full picture, especially when market dynamics move faster than your internal execution can adapt.
In this paper, we introduce a driver-based framework that quantifies both brand and market impact in absolute revenue terms. It’s designed for commercial leaders who want to stop guessing, align their teams, and steer growth decisions with clarity, speed, and measurable ROI.
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Here is what will be covered in this White Paper:
- How to separate brand-driven vs. market-driven revenue shifts
- Why percentages mislead — and how to express impact in €
- A framework to identify and monetise recovery opportunities
- Real-world examples of misattribution and recovery planning
- How to align teams around one source of truth for faster action