Webinar:AI Traffic Is Here. Are You Measuring It Right?

Why you should watch this webinar

What 1.6 billion ecommerce sessions reveal about LLM traffic, attribution blind spots, and the GEO strategy shift

Traffic from ChatGPT to ecommerce sites grew 800% in 14 months. Most teams aren't measuring it. Those who are, found it converts 34% better than organic.

Watch Milan Knapp (Roivenue), Phil Spencer (ScanmarQED) and Vojtech Oravec (Ranketta) for an on-demand session built on real data to answer the two questions that actually matter right now:

How do you measure AI-driven traffic correctly? And how do you make sure AI recommends you?

The actual scale of LLM traffic in ecommerce today — and what the growth curve looks like through end of 2026
Why Last Touch Attribution systematically undervalues AI-driven revenue by up to 300% — and what to do instead
How AI search selects sources (it's not by ranking position — and that changes your content strategy entirely)
Where your brand currently stands in AI-generated answers, and what drives visibility in that space
Three actions you can take immediately to start measuring and capturing AI traffic before your competitors do

Speakers

Live webinar AI Traffic Is Here. Are You Measuring It Right (1)

Milan Knapp

Executive Director
Roivenue

Connect

Vojtech Oravec

Founder
Ranketta

Connect

800%

Growth

ChatGPT-referred traffic to ecommerce sites

Jan 2025 → Feb 2026

AI went from a rounding error to a measurable traffic source in 13 months.

34%

Better conversion rate

LLM traffic vs. organic search

Avg. across 350+ ecommerce sites

Organic

LLM traffic

Visitors from AI arrive already decided. Intent is pre-compressed.

2.8×

More orders

AI traffic vs. blog traffic — from 35× fewer visits

Same brand · Same period

35× fewer visits → 2.8× more orders

Fewer clicks, more buyers. Volume is not the right metric here.

<1%

Of revenue today

AI-referred share of total ecommerce revenue

The window is still open

<1% of revenue

Competition for LLM visibility is still low. That won't stay true.

Is this relevant if we're not seeing AI traffic in our analytics yet? ▼

Probably more relevant. LLM traffic is already in your data — it's being misclassified or absorbed into other channels. This session will show you where to look and what you're likely undervaluing.

We already use Data-Driven Attribution in GA4. Is that enough? ▼

It's better than Last Touch, but GA4's default channel groupings often misclassify LLM referrals. We'll cover exactly what to look for and how to correct it.

Is this session focused on a specific platform (ChatGPT, Perplexity, etc.)? ▼

The data covers all major LLM sources. We'll also address how different AI models source and cite content differently — which has direct implications for your GEO strategy.

AI Traffic Is Here. Are You Measuring It Right?

Why you should watch this webinar

What you will learn

Speakers

Ideal for

The data that makes this worth an hour

FAQ