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Agentic Attribution in Practice:

How Marketing Teams Use AI to Evaluate Channels and Plan Budget

 

Live webinar
What you'll learn

Get the first live look at Roivenue 3. See how AI assistants such as Claude and ChatGPT, and Roivenue’s own R-AI, can query your attribution data, explain what changed and model where your next budget should go.

Wednesday, 4 November 2026 · 16:00 CET / 15:00 GMT / 10:00 EST
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Why you should watch this webinar

Marketing teams are starting to ask AI assistants the questions that used to take a morning of exports. Which channel drove the change? What should we cut? Where should we add budget?

But most assistants work on whatever data they’re given, and that’s usually last-click reports or each platform’s own numbers. Those numbers rarely agree. In one Roivenue comparison, Meta’s credit share was 95% in free web analytics, 673% in Meta’s own reporting and 272% when Roivenue measured the full journey, including impressions. When the inputs are that far apart, a faster answer isn’t a better one.

This webinar shows what changes when AI works on measurement that includes walled-garden impressions and cross-device journeys. And we show it live, in the product.

What you will learn

  • Live product demo: see Roivenue 3 in action, from MCP in Claude and R-AI in the app to Cohorts and the new Budget Optimizer running a real budget scenario
  • How to ask Claude, ChatGPT or Microsoft Copilot attribution questions and get answers from your own live, governed data
  • How to see which channels really drive revenue and conversions once impressions and cross-device journeys are counted
  • How to compare channels on customer lifetime value, not just first-purchase ROAS
  • How to plan a budget shift with scenarios: set a target, exclude one-off periods like Black Friday and test “what if I add €X here?”

Speakers

Speakers

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Phil Spencer

General Manager UK, ScanmarQED


With a strong background in marketing analytics and business strategy, Phil is responsible for delivering a range of software and services including MMM and MTA. Prior to this, Phil held senior roles at Nielsen, Pointlogic and MediaCom, where he specialized in business analytics for the marketing industry.

Live webinar AI Traffic Is Here. Are You Measuring It Right (36)

Milan Knapp

Executive Director at Roivenue


Milan Knapp is General Manager of Roivenue, where he works on marketing measurement that survives a CFO's questions. Background in mathematics, career spent with marketing teams trying to turn conflicting platform numbers into one budget decision. He writes about attribution, its limits, and what to do about both.

Ideal for:

CMOs, Heads of Marketing, and senior marketing managers in ecommerce, retail, and agencies who manage performance at scale.  
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Frequently Asked Questions

No. The session is open to everyone. If you're already a customer, you'll see how to start using the Roivenue 3 features in your account. 

Claude, ChatGPT, Microsoft Copilot and other clients that support the Model Context Protocol (MCP). 

Customer-identifying information is removed from journey and transaction results by design. Roivenue is ISO 27001 certified and GDPR and CCPA compliant. 

Yes. Everything in the demo works across multiple client accounts, and Agency Launchpad gives agencies multi-account management, white-label options and volume-based pricing.