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Reclaim Market Share: Focus your team on the right Revenue levers

Live webinar

24 September, 3pm BST | 4pm CEST | 9am CDT​

 

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Why should you join this webinar?

Discover how to pinpoint the real drivers behind market share changes and revenue shifts in FMCG. Learn a practical approach to separate market versus brand impact, assign monetary values to key drivers and business areas such as in-store performance, distribution, pricing, and promotions. Instead of watching your revenue leak through cracks you can’t see, learn how to build a clear revenue map that shows exactly where to plug losses and where to fuel future growth.

 

 

What will you learn?

 

 

  • Disentangle external market effects from internal brand performance
  • Quantify the impact of drivers like pricing, promotion, and distribution on your revenue
  • Use clear, visual frameworks to align teams and drive recovery-focused decisions

This webinar will answer:

 

 

How can I distinguish whether revenue loss is due to market trends or my brand’s performance? 

 

 

What is the most effective way to assign monetary value to different performance drivers (e.g., price, volume, distribution) to prioritize actions?

 

 

Is there a tool I can use to quickly visualize and communicate where to focus for the biggest revenue recovery or growth?

 

 

Ideal for

 

 

  • Sales managers 
  • Revenue Optimization Managers 
  • C-suite managers 

Speakers

Marcel van der Kooi (5)

Based in Houten, Han plays a key role in shaping the company's overall strategy and driving its growth.

Prior to his current role, Han has held various leadership positions, including Partner and Managing Director EMEA & Global Clients at Accenture, Managing Director North EMEA at Media Audits, and Managing Director Europe at PMG.

With his extensive expertise in buy and build strategy, M&A, and strategic transformation, Han has played a pivotal role in the success of these organizations.

Leadership page

Harm works very closely with clients, translating data into actionable insights that increase their revenue and meet their business's goals

Prior to his current role, Harm held several leadership positions at GfK, including Global Market Insights Director and Regional Client Insights Director. He provided strategic market insights to global clients, helping them navigate product launches, distribution strategies, and market trends.

With his extensive experience in market analysis, data-driven decision-making, and client relationship management, Harm has been pivotal in the success of the organizations he has worked with.