Post-Coronavirus re-planning

Why should you watch this webinar?

The Coronavirus Crisis has wrecked the plans that all brands have for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed. Everything is different - categories/countries are impacted very differently – some win and some don’t.

  • Effectiveness may have changed
  • Priorities have been re-evaluated

Brands need to plan their budget accordingly, avoiding new threats and capitalizing on new opportunities. Portfolio optimization can be a difference in making or breaking a business during this period.

We have decided to host this webinar about portfolio re-alignment in the wake of the Coronavirus Crisis, and also to give you an extended trial of our portfolioQED software together with full access to a new eLearning course that will help you review and optimize your investments for long-term success.
New template (on-demand webinars) (13)-1

What will you learn?

  • Design the correct analytical framework for your business
  • Review the current baseline projections
  • Determine projected response to different investments
  • Best allocate resources under different priorities to maximize revenues – typical revenue improvements of 2% and 5%
  • Set the right-sized budgets to maximize profitability in the short and long-term – anywhere from 10% to 30% might be typical

Speakers

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Common approaches to budget allocation

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Allocation according to Return on Investment

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Aligning on ojectives

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How to get started