MMM, MTA, or both?

Why should you watch this webinar?

Are you a marketer struggling with budget planning and understanding the impact of your campaigns on ROI? 

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success. 

Our panel, featuring Marcel van der Kooi, CEO ScanmarQED, Brian Cusick, President North America ScanmarQED,  Milan Knapp, Product Owner at Roivenue, Bart de Pauw, Chief Business Intelligence Officer of GroupM, and Lee Beale, Managing Partner of Crossmedia, will discuss MMM and MTA, exploring their profound impact on business results. 

We decided to host this webinar to help you get familiar with MMM and MTA and understand some of the best practices.

7 February, 2024 3pm GMT  4pm CET  9am CST

What will you learn?

  • The role of MMM and MTA in shaping marketing strategies
  • How MMM and MTA have changed over time 
  • Exploring case studies showcasing successful strategies, challenges faced and key takeaways 
  • Engage with our panelists during a live Q&A session



Marcel van der Kooi

Chief Executive Officer, ScanmarQED

Brian Cusick​

President North America​, ScanmarQED


Milan Knapp

Product Owner, Roivenue

Picture 2

Bart de Pauw

Guest Speaker
Chief Business Intelligence Officer, GroupM

Lee Beale

Lee Beale

Guest Speaker
Managing Partner, Crossmedia