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Trends in Marketing Measurement: New ways (and reasons) to build internal capabilities
On-demand webinar
Why should you watch this webinar?
Today, marketers need to be able to leverage a variety of data to get the most out of their campaigns. That being said, marketing data isn’t always great. Many firms struggle with data quantity over quality, security and privacy, high costs, and inflexibility. By taking the marketing measurement process in-house and leveraging today’s modern measurement platforms, organizations can take control of their data, reduce costs, save time, and get a better understanding of their results.
What will you learn?
* The current state of marketing measurement
* The evolving challenges with data quality
* The Pros & Cons of different types of marketing measurement
* External Consultants vs. Internal Capabilities
* Different ways to support internal capabilities
Speakers
Brian Cusick​ Speaker President North America​, ScanmarQED
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