The Consumer Brands Insights Report 2026

In 2026, commercial teams face unprecedented pressure to act quickly and confidently. Rising costs, changing tariffs, and evolving retail landscapes are forcing marketers, insights professionals, and financial analysts to make faster decisions based on multiple data sources.

Our survey of over 100 professionals across retail, financial services, and healthcare reveals that while most organizations have access to data, few have fully harmonized it creating a clear gap between information and actionable insight.

This report explores the structural barriers that prevent organizations from turning data into reliable, forward-looking decisions and outlines practical steps to close those gaps.