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The €200M Slip: Inside a Global FMCG Company’s Pricing Blind Spot
Case Study
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The Challenge
The client was losing ground—slower pricing responses, ineffective promotions, and increasing market pressure put €200M in revenue at risk. We helped the client build a centralized, advanced pricing analytics capability that turned lag into agility. With real-time visibility and a brand-aligned strategy, pricing became a growth lever—not a liability.
Questions addressed in this case study:
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How can pricing agility mitigate revenue risk in volatile markets?
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How do you leverage pricing decisions while keeping to your brand positioning and brand strengths?
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How can centralized analytics drive faster, smarter pricing decisions across teams?
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