Lessons in setting up an internal approach to Marketing Effectiveness

Why should you attend this Webinar?

The definition of Marketing Effectiveness differs from organisation to organisation, but the principle is always the same; success is measured by marketing delivering an increasing contribution to business value.

Based on the experience of setting up marketing effectiveness at Samsung and O2, Nick will share the experiences which lead to a clear and practical framework (Focus, Process, People, Data/Tools/Measurement) which helps identify the priorities in setting up an in-house marketing effectiveness approach.

A critical component part to this success is creating the right intelligence to know where to invest, when, and via which channels (and not just paid media). Now is the right time for organisations to think about bringing this in-house rather than outsourcing to dedicated effectiveness consultancies or media agencies.