Lessons in setting up an internal approach to Marketing Effectiveness

Why should you watch this webinar?

The definition of Marketing Effectiveness differs from organization to organization, but the principle is always the same; success is measured by marketing delivering an increasing contribution to business value.

Based on the experience of setting up marketing effectiveness at Samsung and O2, Nick will share the experiences which lead to a clear and practical framework (Focus, Process, People, Data/Tools/Measurement) which helps identify the priorities in setting up an in-house marketing effectiveness approach.

A critical component part to this success is creating the right intelligence to know where to invest, when, and via which channels (and not just paid media). Now is the right time for organizations to think about bringing this in-house rather than outsourcing to dedicated effectiveness consultancies or media agencies.
New template (on-demand webinars) (13)

What will you learn?

  • A practical framework for defining your in-house roadmap
  • Understanding of critical success factors for in-house vs. external support
  • Examples of how other organizations succeeded and why

The four lessons for in-housing Marketing Effectiveness

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Define Marketing Effectiveness for your organization

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Understand your marketing and business leader's pain points

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Know where to prioritise & invest

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Create a culture of learning