PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.
We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.
Lessons in setting up an internal approach to Marketing Effectiveness
On-demand webinar
Why should you watch this webinar?
The definition of Marketing Effectiveness differs from organization to organization, but the principle is always the same; success is measured by marketing delivering an increasing contribution to business value.
Based on the experience of setting up marketing effectiveness at Samsung and O2, Nick will share the experiences which lead to a clear and practical framework (Focus, Process, People, Data/Tools/Measurement) which helps identify the priorities in setting up an in-house marketing effectiveness approach.
A critical component part to this success is creating the right intelligence to know where to invest, when, and via which channels (and not just paid media). Now is the right time for organizations to think about bringing this in-house rather than outsourcing to dedicated effectiveness consultancies or media agencies.
What will you learn?
* A practical framework for defining your in-house roadmap
* Understanding of critical success factors for in-house vs. external support
* Examples of how other organizations succeeded and why
Speakers
Nick Milne Chief Effectiveness Officer Go Ignite Consulting
-2.png?width=200&height=200&name=Untitled%20design%20(40)-2.png)
-2.png?width=50&height=50&name=Untitled%20design%20(40)-2.png)
