Why should you watch this webinar?

Ever since the Cambridge Analytica scandal of 2018, Facebook closed off their impression data to third-party measurement tools meaning that objective evaluation of 25% of global digital ad revenue has been impossible to achieve for years.

To exacerbate this, many other platforms including Pinterest, Snapchat, Tiktok, and Youtube, followed suit making measurement and attribution going beyond clicks highly unreliable to say the least.

All that is changing now, thanks to Roivenue’s Synthetic Impressions™ technology.

Roivenue, a leading Multi-Touch Attribution (MTA) provider, recently acquired by ScanmarQED, just introduced an innovative method based on Synthetic Impressions™ that correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and making the true ROI of display formats a reality.