Introduction to Revenue Growth Management

When is it

The live event has already taken place, but you can now watch it on-demand.


Why this webinar

Revenue growth management term has been gaining popularity in recent years and some of the biggest companies have introduced it with great results.

In a nutshell, it’s all about using analytics to predict consumer behavior at the micro-market levels to recognize all opportunities, optimize price, increase the effectiveness of promotions and product distribution to maximize revenue growth. Specific parts of this process have always been important to different teams, but the best results are achieved when it becomes an integrated collaborative process that capitalizes on all interactions and insights of each part.

Easier said than done, so to help you get familiar with revenue growth management and understand some of the best practices we decided to host this webinar.

What is covered

  • What is it, and what are the typical results for businesses
  • How does the complete revenue growth management process look like
  • How to build your scenarios to answer business questions
  • How do you start with revenue growth management