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Promotions in Revenue Optimization

On-demand webinar

 

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Why should you watch this webinar?

Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them. Without it, you are running the risk of hurting your business instead of giving a boost to your performance.

To help you in getting the most out of your promotions, in this webinar we will discuss how to analyze and optimize your promotions’ performance. We will show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.

 

 

What will you learn?

* What are the qualitative and quantitative indicators of effectiveness?

* What data sources are needed and why integrate them?

* What is "Forward buying"?

* How to improve your decision-making

* How to plan your promotions

 

 

Speakers

1688387552441

Jan Boersma
Data & Analytics expert