Promotions in Revenue Optimization

Why should you watch this webinar?

Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them. Without it, you are running the risk of hurting your business instead of giving a boost to your performance.

To help you in getting the most out of your promotions, in this webinar we will discuss how to analyze and optimize your promotions’ performance. We will show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.

Prototyping process-pana

What will you learn?

  • What are the qualitative and quantitative indicators of effectiveness?
  • What data sources are needed and why integrate them?
  • What is "Forward buying"?
  • How to improve your decision-making
  • How to plan your promotions

Agenda

Canva Design DAF6snsWcZI

Promotional Process

Canva Design DAF6sqtFiEU

Strategy

Canva Design DAF6spKkDNA

Planning

Canva Design DAF6sukcs2s

Execution

Canva Design DAF6sqT1iDo

Data preparation

Canva Design DAF6sokZoxs

Evaluation