Promotions in Revenue Growth Management

When is it

The live event has already taken place, but you can now watch it on-demand.

Why this webinar

Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them. Without it, you are running the risk of hurting your business instead of getting a boost to your performance. To help you in getting the most out of your promotions, in this webinar we will discuss how to analyze and optimize your promotions’ performance. We will show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.

What will be covered

  • What are the qualitative and quantitative indicators of effectiveness
  • What data sources are needed and why integrate them
  • Forward buying
  • How to improve your decision making
  • Planning your promotions