Description of your current segment/brand price architecture (structure, positioning, segmentation)
What is the long-term pricing strategy for my brand by channel?
What is the price gap versus my competitors?
When competitors change price, should we follow?
What is my brand / SKU price elasticity?
Which SKUs are more sensitive to price change?
What is the impact of increasing price by 5% or 10% etc.?
Which brands do I lose my volume to when pricing up?
What is the level of cannibalization between items within my portfolio?
We'd love to showcase what we do and have an exploratory conversation about how we can support the pricing concerns of your brand and portfolio.