Welcome to our new Podcast series:

Let's talk Marketing Analytics

 

 

 

Episode 1

How to get the most out of your data

Being data-driven: data availability and company culture

What’s holding your business back from becoming truly data-driven? In today’s market, data is crucial, but without the right culture, even the best data can fall short. Tune in to the Let’s Talk Marketing Analytics podcast for a conversation on why transforming company culture is key to unlocking the power of data.

This isn’t just about upgrading tools or systems - it’s about fundamentally changing how your organization thinks and operates.

In the first episode our podcast experts, Han Meijer (Chief Strategy Officer) and Harm van der Schans (Consultancy Director) from ScanmarQED, explore how a data-first mindset empowers teams to uncover growth opportunities, streamline operations, and make impactful decisions. Successful companies don’t just analyze data - they foster a culture where data drives strategy.

If you’re ready to build a data-driven culture - this episode is for you! 

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What you will learn

  • What is a data-driven organisation?
  • What are the benefits of having a culture that includes a focus on data?
  • Practical starting points for companies to start on their journey to become data-driven

Speakers

Han

Han Meijer

Chief Strategy Officer, ScanmarQED

 Han plays a key role in shaping the company's overall strategy and driving its growth.

Prior to his current role, Han has held various leadership positions, including Partner and Managing Director EMEA & Global Clients at Accenture, Managing Director North EMEA at Media Audits, and Managing Director Europe at PMG.

With his extensive expertise in buy and build strategy, M&A, and strategic transformation, Han has played a pivotal role in the success of these organizations.

Episode 1 How to get the most out of your data
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Harm van der Schans

Consultancy Director, ScanmarQED

Harm works very closely with clients, translating data into actionable insights that increase their revenue and meet their business's goals

Prior to his current role, Harm held several leadership positions at GfK, including Global Market Insights Director and Regional Client Insights Director. He provided strategic market insights to global clients, helping them navigate product launches, distribution strategies, and market trends.

With his extensive experience in market analysis, data-driven decision-making, and client relationship management, Harm has been pivotal in the success of the organizations he has worked with.