Marketing Mix Modelling (MMM) Beginner’s Course

Watch it on-demand

The live event has already taken place, but now you can watch it on-demand!

How will the course benefit you

Understanding what is working (and what isn’t) in an organization's marketing mix has never been more important than it is today. Without being able to understand this, it is hard to determine what the appropriate investment strategy will be for brands in the future.

One technique that an increasing number of analysts are looking to learn to help measure this is marketing mix modeling. We are delighted to be able to offer this opportunity for analysts to learn these skills and gain certification in using specialist software.

Through this course, we will explore why data has taken a center stage in recent times and how companies around the world are utilizing insights to make informed decisions about their marketing investments. The course will introduce you to the concept of Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).

Here is what will be covered

  • How data is used to inform critical business decisions.
  • The importance of Marketing Effectiveness in today’s world and how to utilize Marketing Mix Modelling solutions to maximum advantage.
  • How to create a marketing mix model, what kind of data should be considered for this, and how to utilize the model to inform business decisions.
  • Free short-term license to help you practice data charting, model creation, and analysis.
  • Marketing Mix Modelling professional certificate

Who is this suitable for

The course is suitable for any individual who has a basic understanding of marketing data. Individuals with experience in any analytics platform such as Google Analytics will be at an advantage.


The course is provided free of charge.