The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.

• The bad news is that you probably do need to change your models to work in the current situation.
• The good news is that they are fairly well-suited for that.

To help with getting the most out of your Marketing Mix Modeling during and after the COVID-19 economy, we have decided to host a webinar solely devoted to this subject.