Building and Using Marketing Mix Models in the COVID-19 Economy
On-demand webinar
Why should you watch this webinar?
The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.
The bad news is that you probably do need to change your models to work in the current situation.
The good news is that they are fairly well-suited for that.
To help with getting the most out of your Marketing Mix Modeling during and after the COVID-19 economy, we have decided to host a webinar solely devoted to this subject.
What will you learn?
* What is the base in a Marketing Mix Model and why is it now more important
* Data sources to consider and criteria for final selections
* Likely changes to model fitting criteria
* Communicating model results and forecasts, what’s likely to change
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