Watch it on-demand
The live event has already taken place, but you can now watch it on-demand!
Why this webinar
The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.
To help with getting the most out of your Marketing Mix Modeling during and after the COVID-19 economy, we have decided to host a webinar solely devoted to this subject.
What did the webinar cover
- What is the base in a Marketing Mix Model and why is it now more important
- Data sources to consider and criteria for final selections
- Likely changes to model fitting criteria
- Communicating model results and forecasts, what’s likely to change