Marketing Mix Modeling is going Multi-Engine — Introducing MMM Labs

Why you should watch this webinar

In this webinar, we will introduce the concept of multi-engine MMM and MMM Labs – the newest addition to ScanmarQED. You will see how MMM has evolved into today’s fragmented market and why this shift makes decisions around ownership, methodology, and integration more complex. You will gain a clear understanding of what a multi-engine approach involves and how it could shape the future of your MMM capability, particularly in terms of governance, flexibility, and long-term sustainability. 

This session focuses on multi-engine MMM. You’ll learn how it differs from single-method approaches and what it changes in terms of flexibility, governance, integration, and sustainability. If you manage marketing effectiveness, analytics, or data strategy, this discussion will give you a practical framework for evaluating your options.