• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

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    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

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    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
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    Unlock your business's full Revenue potential

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    A flexible solution

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    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values
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    Join our team

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore the future of marketing measurement
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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Explore our ever-expanding ecosystem of free white papers!

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    Let's talk marketing analytics

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    Explore real-life case studies that reveal the strategies behind success

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    Get started on your learning journey - elearning

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    Find the answers you need fast

Marketing Effectiveness Trends 2025 Report

Welcome to the future of marketing measurement!

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Explore the future of marketing measurement with ScanmarQED

This Marketing Effectiveness Trends report is designed to equip marketing leaders with the knowledge and tools to navigate challenges, maximize ROI, and stay competitive in the year ahead.​

The marketing ecosystem is evolving rapidly, driven by shifts in consumer behavior, advancements in AI, and stricter regulations. These changes present both challenges and opportunities for businesses. To thrive, marketing leaders must embrace AI-driven innovations, adapt to shifting demands, and refine their measurement strategies to drive sustainable growth.

At ScanmarQED, we empower marketers with advanced marketing measurement solutions to optimize their marketing spend and stay competitive. This report provides essential insights and tools to help you navigate these challenges and maximize ROI.

 

 

In this report you will discover:

  • The transformative impact of AI and predictive analytics on personalization and forecasting
  • Strategies to navigate the complexities of multi-platform attribution and ROI measurement
  • How consumer behaviors and expectations are reshaping content strategies and channel investments
  • Actionable recommendations to future-proof your marketing efforts in a privacy-conscious world


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Get a sneak peek into the insights driving smarter, data-driven decisions

Our latest report explores the key trends and challenges defining marketing effectiveness in 2025 and beyond.

Embrace the change in 2025

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