PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.
We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.
What Goes Wrong in MMM Projects and How to Get It Right
Live webinar
September 17, 3pm BST |4pm CEST |9am CDT​
Why should you watch this webinar?
Marketing Mix Modeling (MMM) projects often go off track due to poor data quality and limited stakeholder alignment. This practical session is designed to help marketers and early-career MMM practitioners (and their managers) avoid common pitfalls—so you can build more effective models, deliver clearer insights, and earn greater trust from internal stakeholders.
What will you learn?
Build a stronger data foundation: MMM needs more than just sales and media spend. Learn how to vet data inputs like pricing, promotions, distribution, and macro factors using checklists and exploratory analysis.
Get the right people involved early: MMM is a team sport. Discover when—and why—to engage finance, sales, media agencies, and leadership.
Turn analysis into action: Manage expectations with phased delivery and co-create insights that actually drive decisions.
This webinar will answer:
What kind of data do I really need to run a reliable MMM project?
Who should I involve—and when—to avoid blind spots and delays?
How can I ensure modeling insights are actually used by the business?
Ideal for
Marketers
Early-career MMM practitioners
Managers overseeing MMM project delivery
Speakers
David Lenz Director of Consulting Services, ScanmarQED
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