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What Goes Wrong in MMM Projects and How to Get It Right

Live webinar

September 17, 3pm BST | 4pm CEST | 9am CDT​

 

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Why should you watch this webinar?

Marketing Mix Modeling (MMM) projects often go off track due to poor data quality and limited stakeholder alignment. This practical session is designed to help marketers and early-career MMM practitioners (and their managers) avoid common pitfalls—so you can build more effective models, deliver clearer insights, and earn greater trust from internal stakeholders.

 

 

 

What will you learn?

 

 

  • Build a stronger data foundation: MMM needs more than just sales and media spend. Learn how to vet data inputs like pricing, promotions, distribution, and macro factors using checklists and exploratory analysis.
  • Get the right people involved early: MMM is a team sport. Discover when—and why—to engage finance, sales, media agencies, and leadership.
  • Turn analysis into action: Manage expectations with phased delivery and co-create insights that actually drive decisions.

This webinar will answer:

 

 

What kind of data do I really need to run a reliable MMM project?


 

 

Who should I involve—and when—to avoid blind spots and delays?

 

 

How can I ensure modeling insights are actually used by the business?

 

 

Ideal for

 

 

  • Marketers
  • Early-career MMM practitioners
  • Managers overseeing MMM project delivery

 

 

Speakers

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David Lenz
Director of Consulting Services, ScanmarQED

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Roz Bowman
Consultancy Manager UK, ScanmarQED