Why should you watch this webinar?
Revenue Optimization term has been gaining popularity in recent years and some of the biggest companies have introduced it with great results.
In a nutshell, it’s all about using analytics to predict consumer behavior at the micro-market levels to recognize all opportunities, optimize price, increase the effectiveness of promotions and product distribution to maximize revenue growth. Specific parts of this process have always been important to different teams, but the best results are achieved when it becomes an integrated collaborative process that capitalizes on all interactions and insights of each part.
Easier said than done, so to help you get familiar with revenue optimization and understand some of the best practices, we decided to host this webinar.
What will you learn?
- What is Revenue Optimization?
- How does the complete RO process look like?
- How to build scenarios to answer business questions?
- How to start with RO?
Speakers
Han Meijer
CSO
ScanmarQED