In today’s competitive consumer packaged goods (CPG) sector, every inch of market share comes at a premium. Decisions must be made quickly, and often. However, with performance on the line, one wrong move can be costly.
To stay ahead of the pack, CPG manufacturers need to make decisions based on actionable retail insights. These insights should be complete, comprehensive, and fast. But this is often easier said than done.
All this means it’s now more important than ever to be able to turn complex CPG data into meaningful insights. Consumer Marketing Insights (CMI) managers and consultants need to think about restructuring their data, ensure they perform the right analytics, and improve the way they present insights.
Here is what will be covered: