PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.
We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.
Exclusive with Mindshare: are ad platforms deceiving you about your conversions?
On-demand webinar
Why should you watch this webinar?
Ad platforms routinely inflate their impact, leading to double-counted conversions, while Google Analytics undervalues upper-funnel campaigns—creating serious blind spots for marketers. But how big is the problem, really?
In this webinar, we reveal exclusive data from Roivenue’s analysis across multiple industries, showcasing the true scale of conversion discrepancies. Together with an expert from Mindshare, we break down how much ad platforms overreport conversions, why GA fails to capture the full picture, and how to fix your attribution model for better decision-making.
What will you learn?
* The real extent of double-counting in ad platform data and its impact on performance metrics
* Why Google Analytics misses the full effect of upper-funnel campaigns
* Exclusive insights from a large dataset of anonymized client data
* How synthetic impressions help measure impact beyond walled gardens
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