PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.
We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.
This Marketing Effectiveness Trends report is designed to equip marketing leaders with the knowledge and tools to navigate challenges, maximize ROI, and stay competitive in the year ahead.
Marketers are heading into 2026 with rising expectations for clarity, speed, and AI-enabled decision-making. Budgets are holding steady, yet pressure is increasing especially as early signals show budget pressure may become the biggest marketing challenge of 2026. Beneath this, our survey reveals a growing gap between what teams want to achieve and what their current measurement systems can support.
This report provides essential insights and tools to help you navigate these challenges and maximize ROI.
In this report you will discover:
Where marketers feel the greatest pressures and why they’re shifting their priorities for 2026.
How capability gaps in data, tools, workflow, and talent are shaping measurement maturity.
The role AI, MMM, and MTA are expected to play in the year ahead and the operational reality behind them.
Practical steps to strengthen your measurement foundations and accelerate insight generation.
Get the clarity needed to move forward with confidence.
Register now for early access and be the first to receive the full report when it’s published.
Get a sneak peek into the insights driving smarter, data-driven decisions
Our latest report explores the key trends and challenges defining marketing effectiveness in 2026 and beyond.
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