WHY SHOULD YOU WATCH THIS WEBINAR?
The digital world has undergone a significant transformation with the recent shift from Universal Analytics to Google Analytics 4 (GA4). GA4 introduces Data-Driven Attribution (DDA) modeling, but its practicality has left marketers with questions.
This webinar will demystify the attribution modeling in GA4, making it accessible and actionable. Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data Driven modeling with Roivenue’s innovative AI modeling.
In the webinar, Pavel Sima, SVP of MTA global, Roivenue, and his guests discuss a range of topics, including:
Get ready to navigate the changing landscape of web measurement with insights that will shape your analytics journey. Don't miss this opportunity to set sail on a new era of digital understanding and grasp its impact on your organization’s ROI.
ROIVENUE™, part of the ScanmarQED family, is a leader in data-driven marketing attribution. Our AI model helps you understand your marketing data, measure channel effectiveness, and allocate your budget wisely.