Demystifying GA4 the facts on attribution modeling in Google Analytics

Why should you watch this webinar?

The digital world has undergone a significant transformation with the recent shift from Universal Analytics to Google Analytics 4 (GA4). GA4 introduces Data-Driven Attribution (DDA) modeling, but its practicality has left marketers with questions. 

 This webinar will demystify the attribution modeling in GA4, making it accessible and actionable. Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data Driven modeling with Roivenue’s innovative AI modeling.   
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What will you learn

  • What is the attribution problem? 
  • Why is GA4 DDA not sufficient? 
  • What is the difference between GA4 Data-driven Model and Roivenue AI model? 
  • How do the attribution models fare in different business contexts, thereby offering valuable insights into their strengths and limitations? We will be examining six case studies to gain a comprehensive perspective. 
  • How can you test drive Roivenue’s AI model and which platforms are already supported? 

Speakers

Pavel (3)

Pavel Sima​

Host
SPV Global MTA, Roivenue​

Brian Cusick​

Co-host
President North America​, ScanmarQED

Petra ter Laak​

Petra ter Laak​

Guest speaker
Marketing director, Coolstuff