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Demystifying GA4: The facts on attribution modeling in Google Analytics

On-demand webinar

 

3-Apr-05-2025-09-41-55-6986-AM

Why should you watch this webinar?

The digital world has undergone a significant transformation with the recent shift from Universal Analytics to Google Analytics 4 (GA4). GA4 introduces Data-Driven Attribution (DDA) modeling, but its practicality has left marketers with questions. 

 This webinar will demystify the attribution modeling in GA4, making it accessible and actionable. Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data Driven modeling with Roivenue’s innovative AI modeling.

 

 

What will you learn?

* What is the attribution problem?

* Why is GA4 DDA not sufficient?

* What is the difference between GA4 Data-driven Model and Roivenue AI model?

* How do the attribution models fare in different business contexts, thereby offering valuable insights into their strengths and limitations?

* How can you test drive Roivenue’s AI model and which platforms are already supported? 

 

 

Speakers

2-Apr-05-2025-11-52-54-6122-AM

Pavel Sima​
Host
SPV Global MTA, Roivenue

4-Apr-05-2025-11-52-54-6477-AM

Brian Cusick​
Co-host
President North America​, ScanmarQED