![Demystifying GA4 the facts on attribution modeling in Google Analytics Demystifying GA4 the facts on attribution modeling in Google Analytics](https://content.scanmarqed.com/hubfs/Demystifying%20GA4%20the%20facts%20on%20attribution%20modeling%20in%20Google%20Analytics%20(1000%20x%20250%20px)%20(2)-2.png)
Why should you watch this webinar?
The digital world has undergone a significant transformation with the recent shift from Universal Analytics to Google Analytics 4 (GA4). GA4 introduces Data-Driven Attribution (DDA) modeling, but its practicality has left marketers with questions.
This webinar will demystify the attribution modeling in GA4, making it accessible and actionable. Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data Driven modeling with Roivenue’s innovative AI modeling.
![1080 x 1080 (1)](https://content.scanmarqed.com/hs-fs/hubfs/1080%20x%201080%20(1).png?width=600&height=515&name=1080%20x%201080%20(1).png)
What will you learn
- What is the attribution problem?
- Why is GA4 DDA not sufficient?
- What is the difference between GA4 Data-driven Model and Roivenue AI model?
- How do the attribution models fare in different business contexts, thereby offering valuable insights into their strengths and limitations? We will be examining six case studies to gain a comprehensive perspective.
- How can you test drive Roivenue’s AI model and which platforms are already supported?
Speakers
![Pavel (3)](https://content.scanmarqed.com/hs-fs/hubfs/Pavel%20(3).png?width=600&height=515&name=Pavel%20(3).png)
Pavel Sima
Host
SPV Global MTA, Roivenue
![](https://content.scanmarqed.com/hs-fs/hubfs/Team%20Photos/Brian.png?width=600&height=515&name=Brian.png)
Brian Cusick
Co-host
President North America, ScanmarQED
![Petra ter Laak](https://content.scanmarqed.com/hs-fs/hubfs/Petra%20ter%20Laak%E2%80%8B.png?width=600&height=515&name=Petra%20ter%20Laak%E2%80%8B.png)
Petra ter Laak
Guest speaker
Marketing director, Coolstuff