Case Study: Supporting DTC Brands by extracting, organizing, and analyzing sales & media data

The Challenge

To make more informed and timely decisions, brand marketers and their agency partners often need to align key data sources beyond typical number crunching. Finding a single source of truth between multiple vendors and verifying the correct KPIs to align on can be time-consuming and frustrating at best. One of our clients, a media agency, came to us with this very pain point and tasked us with collecting and harmonizing the media and sales data of a consumer services company.

Questions addressed during this case study:

• Time saved due to the implementation of dashboards
• Improved sales and media ROI attribution
• Clear market comparison visualization
• New workflow implemented to support media streams launch