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Supporting DTC Brands by extracting, organizing, and analyzing sales & media data
Case Study
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The Challenge
To make more informed and timely decisions, brand marketers and their agency partners often need to align key data sources beyond typical number crunching. Finding a single source of truth between multiple vendors and verifying the correct KPIs to align on can be time-consuming and frustrating at best. One of our clients, a media agency, came to us with this very pain point and tasked us with collecting and harmonizing the media and sales data of a consumer services company.
Questions addressed during this case study:
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Time saved due to the implementation of dashboards
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Improved sales and media ROI attribution
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Clear market comparison visualization
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New workflow implemented to support media streams launch
Dare to do more with your data
