Case Study: Proving the value of Marketing with Freesat

Case Study

The Challenge

Freesat had been on a journey to become a vertically integrated business and also establishing new direct-to-consumer channels... As a result, the role of Marketing within the organisation needed to evolve from simply overseeing brand metrics to driving both brand and acquisition.

Questions addressed during this case study:

  • - How does the marketing activity contribute to the brand, and to sales?
  • - What is the relationship between brand and sales?
  • - How are my media channels contributing to brand and sales performance?
  • - Does paid marketing activity impact customer retention?

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