Case Study: Proving the value of Marketing with Freesat

The Challenge

Freesat had been on a journey to become a vertically integrated business and also establishing new direct-to-consumer channels... As a result, the role of Marketing within the organisation needed to evolve from simply overseeing brand metrics to driving both brand and acquisition.

Questions addressed during this case study:

• How does the marketing activity contribute to the brand, and to sales
• What is the relationship between brand and sales?
• How are my media channels contributing to brand and sales performance
• Does paid marketing activity impact customer retention?