Brand health tracking is an important part of the offering of many research agencies. However, with revenues and margins under pressure, costs are perceived as high. In the meantime, alternative data sources (many digital and passively measured) compete with traditional research. This all results in lower samples, less frequency, and requirements for faster throughput times.
This webinar will provide Market Research agencies with new ways to position and broaden the use of brand tracking. It will help to put these studies again where they rightfully belong, namely at the core of the marketing process.
Join our hosts for a discussion and Q&A about how to create winning strategies.
Data Engineering Director