PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.
We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.
A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?
On-demand webinar
Why should you watch this webinar?
Marketing Mix Modeling is a common way to measure the business impact of marketing activity. It was traditionally an analysis performed by specialized firms, something that happened outside of a brand team. But today’s business culture is about enablement and building out capabilities. Despite this trend, many teams are hesitant to take on additional responsibilities and many marketers have come up through the ranks, being told that only experts can build and use MMM.
This webinar will show you how one brand built an internal capability safely and without giving up the value of subject matter experts.
What will you learn?
* Why might a brand team want MMM to be internal?
* What are the risks of in-sourcing?
* How can 3rd party experts play an ongoing role if the analysis and tools sit with the extended brand team?
* What lessons were learned in this particular case?
Speakers
Brian Cusick​ Host President North America​, ScanmarQED
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